"It's the same old tissue, honey, it does not make a difference, ok? It's still going to work the exact same method", my exasperated spouse hissed into my ear as I grabbed containers after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I in fact wrote 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to fall for good product packaging, I have a prevailing right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style packages and made a run for the counter with them with my screaming kids and exasperated spouse running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I liked the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of things in there since I am quite selective about the styles that I like, however these packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging design. more info Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
But this is what I have to tell you, as a graphic designer and consumer. The more effort you take into developing your packaging, more customers will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your opportunity of getting them to purchase your item boosts? Exactly.
And without an electrifying packaging, customers are going to stroll past the loads and stacks of other competitor products ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good plastic packaging food industry.
Think of it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I enjoyed the product packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'needs to keep for reference' clear folder. I don't keep a lot of things in there since I am quite selective about the styles that I like, but these product packaging styles made the cut. The more effort you put into developing your packaging, more consumers will take a look and stop at your packaging or what's inside the plastic wrap packaging machine.