"It's the exact same old tissue, honey, it does not make a distinction, ok? It's still going to work the exact same method", my exasperated spouse hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I really composed 'designer tissue'. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with excellent copy and fab color combination'. Hey, I am still a customer, keep in mind that. I am entitled to fall for nice packaging, I have a prevailing right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated other half following me in slow movement. It was definitely a 'die-hard' minute. You know, when the hero is running away from a lot of wild bad guys with device weapons, and they're contending your feet or something ... and there's an explosion behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. If I didn't like the product packaging designs a lot, I would discover it funny enough. I am dead serious. I loved the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for reference' clear folder. I do not keep a lot of things in there because I am quite selective product packaging solutions about the designs that I like, however these packaging styles made the cut. They absolutely did.
You see, this is the kind of thing that occurs when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING here away.
This is what I have to tell you, as a graphic designer and consumer. The more effort you take into designing your packaging, more clients will stop and have a look at your product packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your product packaging, your possibility of getting them to purchase your item increases? Precisely.
And without an electrifying product packaging, consumers are going to stroll past the stacks and loads of other competitor items ... and yours ... without even knowing you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good individual food packaging.
Think of it!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and then read more they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. I enjoyed the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for recommendation' clear folder. I don't keep a lot of stuff in there because I am pretty selective about the designs that I like, however these packaging styles made the cut. The more effort you put into developing your product packaging, more customers will take a look and stop at your product packaging or what's inside the packaging boards.