There are many things that are essential to catalog design. The cover page style and the style of your catalog's product pages all play essential functions in designing a catalog that will bring in new clients and sales.
None of the things mentioned above are more essential than the type of paper you will choose to print your catalog on. The "feel" of your catalog is essential to your potential customers. The longer they have your brochure in their hands, the more item they will purchase. In this post I will discuss a few of the numerous paper choices you have to print your catalog on.
First you require to choose if the cover will be the exact same paper as the rest of your catalog. The cover will be of much heavier weight then the interior pages.
2nd you will need to choose uncoated or coated paper for printing your brochure. Coated paper is for the glossier designs and uncoated is more economical, however can still display your products well.
So you have 2 things to think about initially, "Will it be shiny paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"
Once you have answered those two questions the next decision is what the weight of the paper will be. Most catalogs opt for 60, 70, or 80 lb. weights. It would be 60lb uncoated or covered, 70 pound. Coated or uncoated. 80 pound. Paper usually is only selected for 80 pound. Weight and above. Likewise, not all paper is determined by weight. Some is measured by thickness or "points".
Now the above is really over-simplified. There are other types of special paper you can select from. There is textured paper, photographic paper, and other more expensive paper to pick from if you are offering a high-end or pricey product.
There are also other factors to consider when picking the paper your brochure will be printed on. Such as the technique of printing you are going to choose.
You can pick uncoated or layered paper if you are going to have your brochure printed on a hot-set web press. The heat will dry the ink as it prints your catalog. If your printer read more uses a cold-set web press then the ink air-dries and is taken in into the paper. A cold-set more info web press can not print on layered paper.
If your printer utilizes a sheet-fed press then you can pick from any of the high quality documents they have offered. The exact same chooses printers that do digital printing.
It will depend a lot on the printer you select. You need to discover out what kind of paper is available and you will want to see samples of the paper to get a much better concept of which one you want to print your brochure on. Likewise ask your printer to suggest the different kinds of paper they think will be the very best for your brochure.
Here is a list of a few of the types of paper your printer may have available for you to select from or might have the ability to buy for you.
Four things determine the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness affects the contrast and sparkle of the paper. It impacts how your text will stand out on the pages of your catalog. Opacity is how much your ink is visible from the back of the page. Your text and images from one page will be seen through onto another page that your client is trying to read if a paper is too nontransparent. The surface affects the feel of the pages and also how your images will look. The lower grade surfaces produce grainier images while high quality finishes sharpen the appearance of your images.
Ask your printer to offer you with samples or example booklets and a catalog for printing your catalog on the various kinds of paper prior to you decide. You understand what your budget plan is and paper is just one of the costs you need to consider.
None of the things discussed above are more important than the type of paper you will pick to print your catalog on. In this post I will go over some of the many paper choices you have to print your brochure on.
There is textured paper, photographic paper, and other more expensive paper to pick from if you are selling a pricey or high-end item.
If you are going to have your catalog printed on a hot-set web press, then you can select coated or uncoated paper. You need to discover out what type of paper is readily available and you will desire to see samples of the paper to get a better idea of which one you want to print your catalog on.